About the Job

The Digital Content Creator role at Virtusa offers an exciting opportunity for creative professionals who are eager to shape digital experiences for global campaigns.

Though salary details and specific employment terms are not highlighted, candidates joining Virtusa can expect a dynamic workload within a fast-evolving digital team environment.

Applicants will be working with top-tier creative directors, editorial teams, and leveraging the latest AI and content engineering tools.

This role suits experienced professionals—typically with a bachelor’s degree and 4-8 years in media, communications, or marketing—who thrive in digital content production.

In return, candidates can expect to influence campaign performance and contribute to high-volume needs in a competitive setting.

Key Responsibilities

The daily duties for a Digital Content Creator revolve around delivering crisp, engaging content for multiple platforms, often using AI-based tools to enhance output and efficiency.

Responsibilities include planning, shooting, and editing short videos, reels, and static posts, alongside real-time capturing of on-ground events and organisational culture stories.

Creators will partner with editorial teams to craft platform-specific captions and micro-stories, repurpose long-form assets, and build scalable content systems and templates.

Tracking analytics and using AI-driven insights for continuous creative improvements is central to the role, as is collaborating closely with creative, social, and corporate communication teams.

Consistently maintaining asset organisation and adapting content for various platform requirements, including LinkedIn and other social sites, is an ongoing task.

Advantages of the Role

One major advantage is the creative freedom to experiment with new content formats and visual styles while being supported by an innovative digital transformation company.

The integration of AI tools and collaborative workflows streamlines production, enabling creators to scale their work across diverse campaigns without compromising quality.

Potential Drawbacks

The high-output expectations and need for rapid adaptation to new trends can impose pressure, especially during campaign peaks or organisational pivots.

Multitasking across diverse teams and staying updated with fast-changing platforms may be demanding for those who prefer a more structured or predictable routine.

Verdict

For digital content creators seeking professional growth, creative autonomy, and exposure to world-class marketing campaigns, Virtusa’s role offers strong appeal, especially for those eager to work with AI-driven solutions.