The Bharat Banking Area Sales Manager – Farmer Funding role at Axis Bank offers candidates a full-time employment opportunity in business development and sales. While salary details are not specified, applicants should have 2–4 years of relevant experience and be comfortable with an office-based work environment. The job promises a strong career trajectory and leadership exposure for those looking to expand their professional journey in the banking sector.

Applicants must possess a graduate or postgraduate degree, bring a robust understanding of sales management, and demonstrate an ability to guide teams under pressure. Effective communication in English and a local language is required, making the role ideal for well-rounded sales professionals.

Day-to-Day Responsibilities

The Area Sales Manager drives business growth and lending book expansion. They set targets, monitor achievement, and assess business potential in their designated area.

This manager regularly organises activities that encourage lead generation through channels and market engagement. Key duties also include conducting field visits, especially for high-value loan proposals.

Team development is a priority. The ASM reviews weekly reports, leads coaching sessions, and ensures their sales team can handle complex situations efficiently. Portfolio management, with an eye on quality and early recovery, rounds out the responsibilities.

The role also involves fostering internal stakeholder relationships to improve sourcing and conversion.

Finally, compliance with banking norms and guidelines is a crucial part of daily operations for success in the role.

Key Advantages

The main advantage of this position is the opportunity for skill development and robust career progression in banking sales and team leadership. Jobholders build expertise while guiding others.

Another pro is Axis Bank’s inclusive culture, which supports diversity, ensuring women, LGBTQIA+, and PwD candidates of all ages are encouraged to apply and thrive.

Potential Drawbacks

The focus on targets and strict reporting may feel demanding to some applicants. High-pressure situations are frequent and require resilience and adaptability from potential candidates.

An office-based work preference might not appeal to those seeking hybrid or remote roles, as flexibility is limited in this position.

Our Verdict

The Area Sales Manager – Farmer Funding role at Axis Bank is a strategic fit for professionals who thrive on targets, team growth, and structured progression. Skills development and inclusion are highlights, though candidates should be prepared for ambitious goals and limited work flexibility.